CSR, A FORM OF COMMUNICATION
The implementation of CSR policies in companies and commitment to the environment significantly improve client relations and brand image.
It is evident that society has changed in the last few years. The population’s increasing awareness of environmental, social and sustainability issues has brought companies to adopt these values within their business strategies. There has also been an increase in decision-making regarding social and sustainability issues due to the implementation of CSR into companies’business models.
Best practices in CSR mean integrating environmental and social aspects into the very corporate culture of the company, converting them into their own values and transmitting them to all those who interact with the companies: consumers, clients, society, workers, investors, shareholders, etc.
Particularly, consumer demand for these practices is growing, pushing companies to be sustainable. In addition to earning money, consumers want companies to generate wealth and well-being for their environment. Some companies have fully adopted these practices, and in addition to serving the common good, they have achieved better results as a company.
It can be said that CSR is a way of communication, or a strategy to interact with those who are a part of taking these actions. It is just as important for the companies to provide this service as it is for consumers to recognize its importance. These are the two key aspects for CSR to achieve its objective and means that the private sectormust participate in the solution to global problems.
But for CSR to add value to a company, it must be clear how it should be implemented and how the strategies should be followed. At AYMA we are experts on this subject. That is why we are with our clients every step of the way in the path towards balance between socially, environmental and economically responsible. OurSAER Seal is proof of that. We know that CSR is one of the tools in a company’s strategic management, and we help companies adjust those habits that are not yet adapted to these criteria and to reevaluate them.