CHOOSE ME FOR BEING SOCIALLY RESPONSIBLE
When the time comes to decide on a company and the services it offers, most of the time price or quality come before the social activity of a company. Consumer consciousness is increasing little by little that a socially responsible company, in addition to bringing economic value to the system, brings other values that are equally or even more important. The low cost of production in some companies, employee working conditions or even the deterioration of the environment in production processes determine clients’decisions in many cases. That is where a business strategy comes into play to make your company socially responsible. The practices of these large companies greatly affect their figures.
Corporate Social Responsibility (CSR) is a company’s commitment to take on the consequences of its actions. With that in mind, the different types are:
- The responsibility a company has with its workers. Allow for reconciliation of work, family and private life and meet the expectations of working hours and salaries.
- The commitment to the environment, with sustainability and efficiency.
- In the market it is also necessary to fulfill certain commitments. In quality, price and payments, for example.
- Companies are economic engines of cities and many times they represent them. They are also very influential in the development of communities and they must fulfill this role with consistency.
Companies need to have commitment to practices that go beyond what the law requires. Moreover, their actions should comply with strategic marketing planspreviously defined by the company. It’s not about random actions.
“Right actions undertaken for the right reasons generally lead to good outcomes over time” (Raj Sisodia and John Mackey inConscious Capitalism)
Corporate Social Responsibility is underpinned by active and voluntary contributions of corporations to strengthen the environment in which they are located or operate. One of the main reasons companies undertake these types of actions is to increase their competitiveness and bring added value to their businesses.
Managing a company responsibly is usually connected with SMEs, mainly because they adhere to the personality and attitudes of its managers. One must keep in mind that, managed correctly, CSR becomes a tool for growth and a path towards business excellence.
Want your company to be socially responsible? At AYMA we have developed theSAER SEAL for companies committed to sustainability.